Off-Road Driving Experiences Manager

Job ID: 65801
Location: Allen Park, Michigan
Category: Marketing & Sales

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At Ford, you’ll work on ideas that matter, alongside passionate people who want to make a global impact. Together, we’re shaping the next era of transportation—grounded in purpose, driven by progress. Make your move.

Job Type: Full time
Work Type: Hybrid

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Racing is where our story began.

In 1901, Henry Ford climbed into a car he built himself—"Sweepstakes"—and beat America's most famous driver. He wasn't a racer, but he had to win. He did. Ford Motor Company was born from that victory.

That fighting spirit lives on in Ford Racing today. We're the engineers, strategists, and competitors who bring Ford's track-tested edge into every vehicle we build. Every track, every stage, every proving ground—that's where we prove ourselves.

The result: one of the world's most iconic brands, legendary nameplates, and a team unmatched in the industry.

Our mantra: Race to win, engineer to lead.

If you're a competitor, innovator, or performance obsessive, Ford Racing is where you belong. Help us write the next chapter.

In this position...

As the Off-Road Experiences Manager, you will lead the development, execution, and expansion of Ford's global Off-Road Driving Experiences, including Bronco Off-Roadeo, Raptor programs (such as Raptor Rally), and Ford Off-Road Adventures.

This role requires a strategic, organized, and collaborative manager who can successfully balance the operational execution of existing foundational programs with the design and launch of new initiatives to expand the portfolio. You will manage program operations and strategic partnerships, while directly leading and developing a team of direct reports to achieve business plan and customer engagement objectives. Your focus will be on driving customer engagement, deepening brand loyalty, and enhancing driving skills through our off-road programs.

This role is hybrid and requires at least 4 days per week onsite in Allen Park, MI.

What You'll Do...

Lead the strategic planning, development, and execution of Ford's Off-Road Driving Experiences, balancing the ongoing operational success of existing programs with the launch of new initiatives.
Manage and develop a team of direct reports, setting clear performance goals, conducting regular reviews, and fostering a collaborative, high-performing environment.
Oversee relationships and performance for key partners and external vendors to ensure strict adherence to brand guidelines, operational standards, and financial targets.
Guide the creation and continuous improvement of off-road and overlanding curricula, leveraging market insights, consumer research, and competitive trends.
Direct program-level operational processes, logistical planning, and on-site execution standards to ensure seamless, premium customer experiences.
Lead global market coordination and alignment, collaborating with regional teams to scale and localize off-road experience initiatives.
Partner cross-functionally with Engineering, Communications, Marketing, and Dealer Relations to integrate off-road experiences into broader brand portfolios and product launch strategies.
Develop, manage, and forecast program budgets, ensuring financial targets are met and resources are optimized.
Oversee the tracking of program metrics, customer feedback, and data capture to evaluate performance, measure ROI, and present strategic recommendations to leadership.
Collaborate with digital and CRM teams to optimize the customer journey, ensuring a seamless registration-to-event pipeline that effectively transitions vehicle buyers into brand advocates.

You'll have...

Bachelor’s degree in Business, Marketing, Sports Management, related field, or equivalent combination of relevant education and experience.
7+ years of progressive experience in customer experience, marketing, or program management.
7+ years of experience in the Motorsports or Off-Road/Outdoor industry, demonstrating a strong understanding of market dynamics.
3+ years of direct people management experience, including coaching and team development.

Even better, you may have...

Master’s Degree in Business Administration (MBA) or a related field.
Experience executing and scaling customer-facing experiential programs or events.
Experience managing third-party vendor relationships and service level agreements.
Experience tracking and managing project- or program-level operational budgets.
Proven track record of designing, piloting, and launching new experiential portfolios or business initiatives from the ground up.
Experience negotiating complex contracts, managing multi-partner alliances, or working with public and private land-use agencies.
Experience developing long-term financial forecasts, managing capital allocation, and optimizing ROI across a portfolio of programs.
Strong analytical, problem-solving, and strategic thinking skills.
Excellent written and verbal communication skills, with the ability to present complex information clearly to leadership and diverse stakeholders.
Ability to lead and motivate cross-functional teams in a fast-paced environment.
Passion for Ford products, off-roading, and delivering high-quality customer experiences.

As an established global company, we offer the benefit of choice. You can choose what your Ford future will look like: will your story span the globe, or keep you close to home? Will your career be a deep dive into what you love, or a series of new teams and new skills? Will you be a leader, a changemaker, a technical expert, a culture builder…or all of the above? No matter what you choose, we offer a work life that works for you, including:

Immediate medical, dental, vision and prescription drug coverage.
Flexible family care days, paid parental leave, new parent ramp-up programs, subsidized back-up child care and more.
Family building benefits including adoption and surrogacy expense reimbursement, fertility treatments, and more.
Vehicle discount program for employees and family members and management leases.
Tuition assistance.
Established and active employee resource groups.
Paid time off for individual and team community service.
A generous schedule of paid holidays, including the week between Christmas and New Year’s Day.
Paid time off and the option to purchase additional vacation time.

This position is leadership level 6 and ranges from $115,500-$218,100.
Final determination of salary grade will be based on candidate's skills and experience, and base salary will be set within the applicable range according to job scope, responsibility and competitive market value.

For more information on salary and benefits, click here.

Visa sponsorship is not available for this position.

Candidates for positions with Ford Motor Company must be legally authorized to work in the United States. Verification of employment eligibility will be required at the time of hire.

We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, age, sex, national origin, sexual orientation, gender identity, disability status or protected veteran status. In the United States, if you need a reasonable accommodation for the online application process due to a disability, please call 1-888-336-0660.

#LI-Hybrid #FR1 #LI-LC2

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Change the world with your ideas.

Speak up. We’re listening. At Ford, we believe the right ideas, and the people behind them, can move an entire industry. Here, you'll work with teams who value your voice, push bold ideas forward, and leave a mark that lasts.

An office lobby with people in various activities.

Support designed to go the distance.

From day one, Ford invests in you with medical benefits built to help you plan for what’s next. You’ll also get support for you and your family that meets you at every step, so you can move forward with confidence.

Health and Wellness

Comprehensive medical, dental, vision, mental health, and unique wellness perks keep you and your family supported every step of the way.
Financial and Retirement Programs

Build a strong financial future with robust retirement contributions, savings programs, and free personalized financial planning tools.
Flexible Vacation and Holidays

Enjoy your time away from work with generous vacation, holidays, and flexible family leave designed to help you balance life and work with ease.
Vehicle Discount Program

The best thing about building great products is driving them! The second-best thing: sharing your discount with family and friends so they can drive them, too.
Family Growth and Support

Grow your family confidently with fertility, surrogacy, and adoption assistance, paid parental leave, and a supportive new-parent ramp-up program.
Additional Programs

Enjoy unexpected extras like pet insurance, legal services, identity protection, and access to convenient health and wellness services.

Ford gives me the space to innovate, to lead, and to serve — all while staying true to who I am as an engineer, educator, and parent. It’s not just a career; it’s a community that drives change.

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Off-Road Driving Experiences Manager

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Looking for jobs tailored to you?

Change the world with your ideas.

Support designed to go the distance.

Health and Wellness

Financial and Retirement Programs

Flexible Vacation and Holidays

Vehicle Discount Program

Family Growth and Support

Additional Programs

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