IMG Strategy Director
- Job ID
- 69624
- Category
- Marketing & Sales
- Location
- Bangkok, Thailand
- Work Type
- Hybrid
Shape the Next Decade of Ford's Growth Across International Markets
Ford's International Markets Group is elevating a brand-new, high-impact leadership role — and we're looking for a bold strategic mind to define it. Reporting directly to the Executive Director Of Strategy And Transformation and working shoulder-to-shoulder with the executive leadership team across Sales, Marketing, Ford Pro, and our aftersales teams, this is your chance to influence the strategic direction of an entire region.
If you thrive on ambiguity, love turning complex data into compelling stories with solid implementation plans, and want to influence decisions without waiting for a playbook — keep reading.
What You'll Own
A Winning Plan for IMG. You'll support setting the vision for where IMG needs to be now, near and far. Turning the strategic priorities into live workstreams delivering real results.
Growth. Build growth strategies for business opportunities, and partner with skill-team leaders to create compelling business cases for critical bets that require capital investment.
Competitive Disruption. Lead the strategic response to one of the industry's biggest challenges: the rapid expansion of Chinese OEMs across IMG's footprint.
AI-Driven Transformation. Serve as IMG's strategic lead for enterprise AI adoption — identifying and prioritizing high-impact AI/ML opportunities that boost efficiency, customer experience, and growth, while partnering with global tech leaders on roadmap governance.
Capability Building. Act as a thought partner to the IMG President, resolving structural capability gaps through continuous improvement approaches like the Five Whys methodology.
Global Alignment. Coordinate reviews that connect IMG's regional strategy to Ford's global corporate vision.
Who You Are
You're a cohesive storyteller who can translate messy data into narratives that unite the boardroom and the frontline. You're a collaborative challenger — building influence across a matrixed organization without formal authority, while still pushing back on legacy thinking. You can Unite teams around a strategy without compromising what must be true for the winning proposition. And you're a determined self-starter who sees roadblocks before they appear and moves anyway.
Why This Role
This isn't a role where you inherit someone else's strategy — you're helping shape it. You'll have direct access to the IMG President, a seat at the table for the region's biggest capital decisions, and the mandate to build a strategy function that will define how Ford competes across international markets for the next decade.
#LI-SS
What You Bring
- 12–15+ years in corporate strategy, business transformation, or portfolio management within automotive, mobility, or heavy industry
- Proven experience managing fragmented, multi-market regions (APAC, ASEAN, Middle East, LatAm) balancing mature and emerging markets
- A track record leading major organizational redesigns — especially shifting decentralized markets toward hub-and-spoke models
- Commercial fluency in B2B fleets, connectivity/subscriptions, or aftersales
- Deep expertise in capital allocation, product lifecycle planning, and building airtight business cases
- A bias for agile, real-time decision-making over slow, traditional review cycles
- Strong predictive competitive modelling instincts and comfort with JV/distributor governance
- MBA or advanced degree in Engineering, Economics, or Finance; Lean Six Sigma, Agile/Scrum, or advanced strategy credentials a strong plus
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Built on one bold idea and the passion to define sustainable transportation for generations to come, Ford is a story about people with a vision that’s still being written.
What We Do -
Ford’s culture fuels the kind of momentum where ideas flow, progress is unstoppable, and our people keep redefining what it means to innovate.
Our People and Culture -
At Ford, your work matters, your life matters and we’re here to back the whole you—from growth to well-being—so you show up ready to realize your full potential.
Your Benefits
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