Director, Product Marketing - Lincoln

Job ID: 73631
Location: Detroit, Michigan
Category: Marketing & Sales

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At Ford, you’ll work on ideas that matter, alongside passionate people who want to make a global impact. Together, we’re shaping the next era of transportation—grounded in purpose, driven by progress. Make your move.

Job Type: Full time
Work Type: Hybrid

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Lincoln is Ford’s luxury automotive brand, distinguished by its heritage and commitment to creating thoughtful products and experiences for customers. The brand brings together design, innovation, and experiences to create a distinctive expression of modern luxury.

The Director of Product Marketing, Lincoln is a pivotal leadership role responsible for shaping Lincoln’s future product portfolio, leading the Product Marketing organization, and ensuring every vehicle delivers on the brand’s promise, client expectations, and business objectives. This leader owns the product marketing agenda and key portfolio recommendations across the development process, integrating voice of the client, competitive intelligence, brand strategy, volume and revenue objectives, offering strategy, pricing, content, and product mix. As Lincoln’s product and market expert, you will partner across product development, design, finance, research, sales, quality, and brand teams to make clear trade-offs, drive timely decisions, and create compelling vehicles that strengthen desirability, quality, and profitability—and help make Lincoln a brand clients cannot live without.

You Will...

Product Vision & Portfolio Strategy

Set Lincoln’s product marketing strategy and translate brand pillars, client needs, market dynamics, and business priorities into compelling vehicle and portfolio choices with clear client, volume, revenue, quality, and profitability objectives.
Serve as the product marketing expert across Lincoln vehicle programs through every stage of development, ensuring product assumptions and decisions support a distinctive modern luxury experience.
Define and own product value propositions and offering strategies, including content, packaging, pricing, volume, and mix, to maximize client desirability, quality, revenue, and profitability.
Ensure consistency across all Lincoln nameplates delivering series and derivative cross carline strategies

Client, Segment & Competitive Leadership

Champion the voice of the client throughout product development and ensure future Lincoln programs achieve all product marketing deliverables.
Build deep expertise in target clients, current and future segments, competitors, technology, and cultural trends; convert insights into clear product choices and recommendations.
Partner with market research teams to plan key research events, participate in client learning, communicate findings, and advocate for insights in product and design decisions.

Product Development & Offering Strategy

Lead Lincoln product studies and strategic reviews that identify opportunities to modernize and simplify offerings, improve profit, strengthen quality, and reduce complexity.
Integrate Lincoln brand strategy into vehicle-line assumptions and lead product implementation of priority initiatives, including connectivity, subscription, and experiential elements.
Assess feature and commodity take rates to align high-demand content with market availability, strengthen financial forecasting, and inform corporate emissions planning.

Launch, Lifecycle & Business Performance

Ensure a disciplined handoff of marketing responsibility and product knowledge as vehicles transition from future programs to current-model launch teams; support go-to-market plans and internal product immersions.
Lead in-cycle actions that create excitement for Lincoln products and respond to evolving client, competitive, and business conditions.
Drive ongoing quality and profit improvement, content realignment, complexity reduction, and enterprise cost optimization for Lincoln nameplates in coordination with brand and enterprise partners.

Cross-Functional & Team Leadership

This role leads the team responsible for translating Lincoln’s product strategy into disciplined program execution. You will set priorities, clarify decision rights, remove barriers, and ensure the team delivers consistently across vehicle programs and lifecycle actions.
Lead cross-functional alignment across product development, design, engineering, finance, research, sales, quality, brand, and marketing teams.
Frame key decisions, recommend trade-offs, establish clear owners and timing, and hold partners accountable for delivering agreed product and business outcomes.
Build persuasive business cases and executive recommendations that combine client insight, competitive intelligence, financial analysis, and a compelling point of view. Communicate choices, risks, and trade-offs with clarity to influence senior leaders and secure timely decisions.
Champion product strategy and presentation materials for key dealer engagements, ensuring dealer perspectives inform decisions and product stories are clear and compelling.
Lead, coach, and develop a team that includes managers and Senior Managers; establish clear priorities, decision rights, accountabilities, and operating rhythms across the Lincoln Product Marketing organization.
Strengthen leadership capability, allocate talent against business priorities, support career growth and succession planning, and foster an inclusive culture of curiosity, collaboration, learning, and accountability.

You'll Have...

Bachelor’s degree in marketing, Business, Advertising or a closely related field.
12+ years of progressive professional experience in product marketing, product strategy, product development, brand management, or a related marketing field (or 10+ years of experience with a Master’s degree/MBA).
Demonstrated team leadership and leadership through influence and collaboration across multiple internal and external partners, including senior leaders.
This role is considered Hybrid based in Detroit, MI.

You May Also Have...

Strong analytical and financial capabilities, with experience using data to explain client behavior, build business cases, evaluate trade-offs, and recommend action.
Strong communication and presentation skills, including advanced proficiency with Excel and PowerPoint.
Experience with the automotive product development process and the marketing deliverables required from early strategy through launch and lifecycle management.
Experience developing product, content, packaging, pricing, volume, and mix strategies for a premium or luxury brand.
Understanding of U.S. marketing and sales operations and the needs of luxury clients and automotive dealers.
Knowledge of key automotive data sources, tools, and dashboards, including GPS, NVCS, JDPIN+, and S&P.
Demonstrated ability to simplify complex issues, think innovatively, act with urgency, and persuasively make the case for change.
Resilient, proactive, curious, and collaborative leadership style, with strong listening, learning agility, disciplined prioritization, and the ability to manage multiple priorities.
Master’s degree or MBA in Marketing, Business, Finance, or a related field.

What You'll Receive in Return...

You may not check every box, or your experience may look a little different from what we’ve outlined, but if you think you can bring value to Ford Motor Company, we encourage you to apply!

As an established global company, we offer the benefit of choice. You can choose what your Ford future will look like: will your story span the globe, or keep you close to home? Will your career be a deep dive into what you love, or a series of new teams and new skills? Will you be a leader, a changemaker, a technical expert, a culture builder…or all of the above? No matter what you choose, we offer a work life that works for you, including:
• Immediate medical, dental, vision and prescription drug coverage
• Flexible family care days, paid parental leave, new parent ramp-up programs, subsidized back-up childcare and more
• Family building benefits including adoption and surrogacy expense reimbursement, fertility treatments, and more
• Vehicle discount program for employees and family members and management leases
• Tuition assistance
• Established and active employee resource groups
• Paid time off for individual and team community service
• A generous schedule of paid holidays, including the week between Christmas and New Year’s Day
• Paid time off and the option to purchase additional vacation time.

This position is a leadership level 4.

Final determination of salary grade will be based on candidate's skills and experience, and base salary will be set within the applicable range according to job scope, responsibility and competitive market value.
For more information on salary and benefits, click here: LL4 Benefits

Visa sponsorship is not available for this position.

Candidates for positions with Ford Motor Company must be legally authorized to work in the United States. Verification of employment eligibility will be required at the time of hire.

We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, age, sex, national origin, sexual orientation, gender identity, disability status or protected veteran status. In the United States, if you need a reasonable accommodation for the online application process due to a disability, please call 1-888-336-0660.

#LI-Onsite #LI-MB3

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Change the world with your ideas.

Speak up. We’re listening. At Ford, we believe the right ideas, and the people behind them, can move an entire industry. Here, you'll work with teams who value your voice, push bold ideas forward, and leave a mark that lasts.

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Support designed to go the distance.

From day one, Ford invests in you with medical benefits built to help you plan for what’s next. You’ll also get support for you and your family that meets you at every step, so you can move forward with confidence.

Health and Wellness

Comprehensive medical, dental, vision, mental health, and unique wellness perks keep you and your family supported every step of the way.
Financial and Retirement Programs

Build a strong financial future with robust retirement contributions, savings programs, and free personalized financial planning tools.
Flexible Vacation and Holidays

Enjoy your time away from work with generous vacation, holidays, and flexible family leave designed to help you balance life and work with ease.
Vehicle Discount Program

The best thing about building great products is driving them! The second-best thing: sharing your discount with family and friends so they can drive them, too.
Family Growth and Support

Grow your family confidently with fertility, surrogacy, and adoption assistance, paid parental leave, and a supportive new-parent ramp-up program.
Additional Programs

Enjoy unexpected extras like pet insurance, legal services, identity protection, and access to convenient health and wellness services.

Ford gives me the space to innovate, to lead, and to serve — all while staying true to who I am as an engineer, educator, and parent. It’s not just a career; it’s a community that drives change.

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Director, Product Marketing - Lincoln

Overview

Client, Segment & Competitive Leadership

Product Development & Offering Strategy

Launch, Lifecycle & Business Performance

Cross-Functional & Team Leadership

You'll Have...

You May Also Have...

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Looking for jobs tailored to you?

Change the world with your ideas.

Support designed to go the distance.

Health and Wellness

Financial and Retirement Programs

Flexible Vacation and Holidays

Vehicle Discount Program

Family Growth and Support

Additional Programs

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