Market Area Coordinator

Job ID: 72695
Location: Remote
Category: Marketing & Sales

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At Ford, you’ll work on ideas that matter, alongside passionate people who want to make a global impact. Together, we’re shaping the next era of transportation—grounded in purpose, driven by progress. Make your move.

Job Type: Full time
Work Type: Remote

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In this position...

The Market Area Coordinator (MAC) serves as the strategic market leader and primary connection point between Ford strategy, MarketSource execution, market intelligence, and dealer outcomes.
The MAC is responsible for translating Ford's technician workforce priorities into a coordinated market strategy, establishing priorities for the TCS team, allocating resources based on dealer need and opportunity, and ensuring measurable improvement in technician workforce outcomes.
The MAC provides strategic oversight and governance for six TCS resources while maintaining alignment with Ford Regional Teams, dealer leadership, training and education partners, New Ford Tech, and other relevant Ford business partners.

What you'll do...

Success in this role is measured by market-level dealer outcomes, technician workforce improvement, TCS effectiveness, program adoption, cost efficiency, and return on investment — not simply activity volume.

Key Responsibilities
1. Market Strategy & Workforce Planning
Own the workforce strategy for the assigned market and establish priorities based on dealer needs, workforce data, market intelligence, and Ford strategic objectives.

• Own market-level technician workforce priorities and strategic objectives.
• Identify high-risk and high-opportunity dealerships.
• Analyze market trends, workforce gaps, retention challenges, recruiting needs, training requirements, and technician capacity.
• Establish TCS priorities and market engagement strategies.
• Identify emerging workforce trends and risks before they become critical issues.
• Prioritize TCS resources toward dealerships and opportunities with the greatest potential impact.
• Develop and maintain a market-level view of technician supply, demand, retention, pipeline, capacity, and readiness.
• Translate market intelligence into actionable recommendations for Ford and MarketSource leadership.

2. TCS Leadership & Governance
Provide strategic direction, coaching, prioritization, and performance governance for TCS resources.

• Manage and provide strategic direction to TCS resources.
• Establish clear market priorities and expectations for TCS execution.
• Balance TCS workloads based on dealer complexity, geography, workforce need, and business opportunity.
• Ensure the appropriate TCS resource is assigned to each dealer opportunity.
• Review dealer assessments, engagement strategies, and action plans.
• Monitor execution against market priorities and performance objectives.
• Identify resource constraints and adjust assignments as market conditions change.
• Coach TCSs on consultative dealer engagement, workforce strategy, and outcome-based execution.
• Ensure TCS activity is focused on measurable dealer outcomes rather than activity volume.
• Identify and escalate performance or resource issues requiring leadership intervention.

3. Ford & Strategic Partner Alignment
Serve as the primary market-level connection point between MarketSource and Ford stakeholders. Build and maintain strong relationships with:

• Ford Regional Teams
• Dealer leadership
• Ford and Lincoln dealerships Training and education partners
• New Ford Tech
• Technical schools and colleges
• Relevant Ford business partners
• Other workforce and technician development stakeholders

4. Dealer Escalation & Strategic Intervention
Serve as the escalation point for significant or complex dealer workforce challenges.
Escalation areas may include:

• Critical technician shortages
• Significant technician retention issues
• Persistent 0–2 year technician attrition
• Major recruiting or pipeline challenges
• Significant training or certification gaps
• Technician capacity constraints
• Complex dealer workforce challenges
• Tools, equipment, diagnostic, or technology readiness concerns
• Operational issues requiring cross-functional support

The MAC will determine the appropriate level of intervention and coordinate resources to develop and execute solutions.

5. Market Performance & Accountability
Own the performance of the assigned market and ensure TCS activities translate into measurable dealer outcomes.
Monitor and report performance across:

• Technician retention
• Early-career technician retention
• Technician placements and growth
• Technician pipeline development
• Training and certification
• Technician capacity
• Service operations impact
• Tools, equipment, diagnostics, and technology readiness
• Program adoption
• Dealer action-plan execution
• Dealer satisfaction
• TCS productivity
• Cost per dealer
• Return on investment (ROI)

The MAC will establish market-level performance targets, monitor progress, identify gaps, and implement corrective actions when performance is off target.

6. Market Intelligence & Continuous Improvement
Use data, dealer feedback, and TCS insights to identify opportunities to improve the overall program.

• Aggregate TCS dealer intelligence into market-level insights.
• Identify common dealer workforce challenges and emerging trends.
• Identify successful practices that can be replicated across the market.
• Recommend process, program, or resource improvements.
• Use performance data to optimize TCS resource allocation.
• Provide leadership with actionable market intelligence and recommendations.
• Support continuous improvement of the TPS operating model.

You'll have...

• Associates degree required
• 2–5+ years of professional experience in automotive or manufacturing environment
• Ability and willingness to travel frequently (approximately 65%), including overnight and out-of-state travel
• Strong understanding of dealership Parts and Service operations, technician productivity, and service capacity
• Experience in project or program management and business planning
• Ability to work independently, prioritize effectively, follow through, and solve problems quickly
• Willingness to relocate now or in the future
• Valid, unrestricted driver’s license

Even better, you may have...

• Bachelor’s degree
• Experience in automotive service and support
• Strong communication, collaboration, organization, and presentation skills
• Proficiency in Microsoft Office, Teams, and SharePoint
• Familiar with Ford systems, including PTS and STARS

You may not check every box, or your experience may look a little different from what we've outlined, but if you think you can bring value to Ford Motor Company, we encourage you to apply!

As an established global company, we offer the benefit of choice. You can choose what your Ford future will look like: will your story span the globe, or keep you close to home? Will your career be a deep dive into what you love, or a series of new teams and new skills? Will you be a leader, a changemaker, a technical expert, a culture builder…or all of the above? No matter what you choose, we offer a work life that works for you, including:

• Immediate medical, dental, vision, and prescription drug coverage
• Paid parental leave, new parent ramp-up programs, subsidized back-up child care and more
• Family building benefits including adoption and surrogacy expense reimbursement, fertility treatments and more
• Vehicle discount program for employees and family members and management leases
• Tuition assistance
• Established and active employee resource groups
• Paid time off for individual and team community service
• Generous vacation time, sick/personal time, and paid holidays, including between Christmas Eve and New Year’s Day

This position is a salary grade 5 and ranges from $65,100-$109,300.

This position is a salary grade 6 and ranges from $74,300-$124,500.

This position is a salary grade 7 and ranges from $86,600-$144,900.

This position is a salary grade 8 and ranges from $99,100-$166,200.

Final determination of salary grade will be based on candidate's skills and experience, and base salary will be set within the applicable range according to job scope, responsibility and competitive market value.
Internal applicants: moving into this role may result in an adjustment to your current compensation based on the posted pay range for this role, taking into consideration your qualifications and other relevant factors.

For more information on salary and benefits, click here: https://fordcareers.co/GSR

Visa sponsorship is not available for this position.

Candidates for positions with Ford Motor Company must be legally authorized to work in the United States. Verification of employment eligibility will be required at the time of hire.

We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, age, sex, national origin, sexual orientation, gender identity, disability status or protected veteran status. In the United States, if you need a reasonable accommodation for the online application process due to a disability, please call 1-888-336-0660.

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Change the world with your ideas.

Speak up. We’re listening. At Ford, we believe the right ideas, and the people behind them, can move an entire industry. Here, you'll work with teams who value your voice, push bold ideas forward, and leave a mark that lasts.

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Support designed to go the distance.

From day one, Ford invests in you with medical benefits built to help you plan for what’s next. You’ll also get support for you and your family that meets you at every step, so you can move forward with confidence.

Health and Wellness

Comprehensive medical, dental, vision, mental health, and unique wellness perks keep you and your family supported every step of the way.
Financial and Retirement Programs

Build a strong financial future with robust retirement contributions, savings programs, and free personalized financial planning tools.
Flexible Vacation and Holidays

Enjoy your time away from work with generous vacation, holidays, and flexible family leave designed to help you balance life and work with ease.
Vehicle Discount Program

The best thing about building great products is driving them! The second-best thing: sharing your discount with family and friends so they can drive them, too.
Family Growth and Support

Grow your family confidently with fertility, surrogacy, and adoption assistance, paid parental leave, and a supportive new-parent ramp-up program.
Additional Programs

Enjoy unexpected extras like pet insurance, legal services, identity protection, and access to convenient health and wellness services.

Ford gives me the space to innovate, to lead, and to serve — all while staying true to who I am as an engineer, educator, and parent. It’s not just a career; it’s a community that drives change.

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Market Area Coordinator

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Looking for jobs tailored to you?

Change the world with your ideas.

Support designed to go the distance.

Health and Wellness

Financial and Retirement Programs

Flexible Vacation and Holidays

Vehicle Discount Program

Family Growth and Support

Additional Programs

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