Director, Marketing Analytics

The EU Marketing Analytics Director will need to lead a group of product managers, data scientists, software engineers, and data engineers in developing innovative products that leverage various analytics methodologies along with an ever-increasing mix of Generative AI functionality. Additionally, this individual and the team they manage will provide consulting and analytics services to a wide variety of internal automotive retail and commercial marketing clients.  The individual will be responsible for engaging with and supporting the EU Marketing team leveraging the Chennai, India based resources. 

• Collaborate with Product Managers and internal customers to define opportunity for advanced analytics to improve marketing performance

• Demonstrate technical and domain knowledge to gain internal customer confidence and collaboration

• Own the development of analytic research and proof-of-concept development along with the product teams to advance marketing analytics products and services

• Collaborate with product teams to ensure that solutions are deployed seamlessly 

• Collaborate internally and externally to identify new and novel data sources and explore their potential use in developing actionable business insights

• Apply strong working knowledge of Generative AI, machine learning, and statistical modeling to develop and improve analytic models in key fixed marketing optimization tools including Media Mix Modeling and Multi-Touch Attribution. 

• Interpret analytic results and communicate them to technical and non-technical audiences, cross-functional teams and leadership

• Provide internal consulting services to EU Marketing and various Ford internal teams. 

• Provide technical guidance on solution techniques and best practices to balance desirability, feasibility, and viability tradeoffs

• Lead and develop teams of data scientists, software engineers, and data engineers focused on applying advanced analytic techniques and developing custom analytics solutions

• Vendor and agency management including working with agencies as key analytic data integrator and provider of significant modeling functions including attribution and media mix modeling

• Lead managers and teams in core Ford areas including product management; OKR development and tracking; roles expectation; and Ford Operating System Behaviors 

• Manage the demand and workflow through the team to ensure optimal customer value delivery

• Ensure team’s Generative AI increasing knowledge, skills, and innovation

• Work to provide challenging opportunities to drive team member recruitment and retention

Position Requirements:

• Undergraduate data science/analytics or other quantitative degree (Math, Physics, Computer Science, etc.) with substantial data science/analytics experience

• Significant Gen AI knowledge and experience

• Deep understanding of the marketing domain and how to apply various analytics methodologies and solutions to marketing problems

• Experience leading analytic model development through implementation

• Passion for applying advanced analytic techniques and research to solve real world problems

• Proficiency working with internal business customers and a passion for understanding their challenges and “intimate knowledge of the problem”.

• Thought leader for how advanced analytics can be applied in new marketing domains

• Strong team player, with the ability to collaborate well with others, solve problems and actively incorporate input from various sources

• Strong interpersonal and leadership skills, with proven abilities to communicate complex topics to leaders and peers in a simple and clear manner

• Comfortable working in an environment where problems are not always well-defined

• Inquisitive, proactive, and interested in learning new tools and techniques

• Passion for growing and developing team members

Preferred Qualifications:

• Advanced data science/analytics or quantitative degree (Math, Physics, Computer Science, etc.)

• Material automotive marketing/analytics experience

• Experience developing and implementing Gen AI solutions in the marketing analytics domain

• Experience with Product Driven Operating Model including agile, Jira based development

• Experience building, developing, and inspiring a mixed team of data scientists, software engineers, and data engineers