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NA Digital Marketing Analyst (Product Data Management)

Job ID
63417
Category
Marketing & Sales
Location
Chennai, India
Work Type
Hybrid

To manage the latest information about Product configuration, prices and images in the North American websites for passenger cars and commercial vehicles. 

  • Interact with the respective stakeholder to get the latest input documents for the models to be launched. 

  • Update the tracker for the requests and amendments received. 

  • Report the progress of the Project using reports, Dashboard and tools.

  • Keep a keen interest in process improvements through technical / automation perspective.

  • Coordinate with the supporting stakeholders for the digital assets and site setup. 

  • Verify the inputs performed by the authoring analyst to ensure quality output.

  • Receive approval from the respective stakeholders for publishing the models.

  • Enable supporting contents for Inventory and E-Commerce requirements.

  • Maintain compliance and control documentation for managing audits & reviews.

Skills and Competencies:

  • Excellent analytical and problem-solving skills, with a strong attention to detail.
  • Ability to interpret data and provide actionable insights.
  • Strong communication and presentation skills, both written and verbal, including to Senior Management and business stakeholders
  • Familiarity with data analysis tools and methodologies (Power BI, Excel).
  • Clear understanding of the input & requirement received from business team.

  • Updating the Market site with the latest info as per the target/launch date provided.

  • Troubles shooting in case of issues identified in the IT platforms.

Relationship Management

Need to build and maintain relationship through emails, virtual meetings and conference calls with the upstream, downstream, information technology and business teams.

Education Qualification              :  Any Graduate or Postgraduate

  • Bachelor’s degree in commerce with 3 years or above / Postgraduation in Business Management with minimum of 1 year or above experience is preferred.
  • Any exposure to marketing & digital platforms with basic automobile knowledge is preferred
  • Flexibility to work on night shift on the need basis
  • Flexibility to adapt as per latest Ford’s work arrangements 
  • Built on one bold idea and the passion to define sustainable transportation for generations to come, Ford is a story about people with a vision that’s still being written.

    What We Do
  • Ford’s culture fuels the kind of momentum where ideas flow, progress is unstoppable, and our people keep redefining what it means to innovate.

    Our People and Culture
  • At Ford, your work matters, your life matters and we’re here to back the whole you—from growth to well-being—so you show up ready to realize your full potential.

    Your Benefits

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