Manager, Campaign Services

The Ford Motor Credit Company team helps put people behind the wheels of great Ford and Lincoln vehicles. By partnering with dealerships, we provide financing, personalized service and professional expertise to thousands of dealers and millions of customers in over one hundred countries around the world.

In this position... 

Ford Credit is seeking a highly skilled, motivated and data-oriented Marketing Strategy and Insights Manager to join our growing marketing team. This role is crucial in driving customer engagement and revenue growth through the strategic planning, execution, and analysis of targeted marketing campaigns leveraging Salesforce Marketing and Data Cloud. The ideal candidate will possess a deep passion for consumer satisfaction and understanding of data-driven marketing, a proven track record of success in email marketing and other digital channels, and a passion for data and optimizing campaign performance.

What you'll do... 

• CRM and Insights Leadership: 
  • Lead the evolution of Retail Consumer Marketing by motivating, training and leading a marketing data analytics team.This unique opportunity includes developing and executing growth strategies to expand volume and penetration. Support innovation, analyze market trends, and address evolving customer needs.
• Campaign Strategy & Planning:
  • Collaborate with marketing and sales teams to define campaign goals, target audiences, and key performance indicators (KPIs).
  • Develop and manage comprehensive campaign strategies across multiple channels, with a strong emphasis on personalized marketing within Salesforce Marketing Cloud.
  • Segment audiences based on demographic, behavioral, and transactional data to personalize messaging and maximize engagement.
  • Create and manage campaign calendars and timelines, ensuring timely execution and adherence to deadlines.
• Campaign Execution & Optimization:
  • Develop and execute marketing campaigns within Salesforce Marketing Cloud, including designing emails, building automated journeys, and managing subscriber lists.
  • Utilize Salesforce Marketing Cloud's capabilities (e.g., automation studio, journey builder, email studio, content builder, Einstein) to create engaging and effective campaigns.
  • A/B test various campaign elements (subject lines, content, calls to action) to continuously improve performance.
  • Monitor campaign performance in real-time and make necessary adjustments to optimize results.
  • Manage campaign budgets and resources effectively.
• Data Analysis & Reporting:
  • Analyze campaign performance data to identify trends, insights, and areas for improvement. This includes analyzing open rates, click-through rates, conversion rates, and other relevant metrics.
  • Create comprehensive reports and dashboards to track campaign performance and communicate results to stakeholders.
  • Leverage data analytics tools (SQL, Python, Excel, data visualization platforms) to extract insights from various data sources and inform future campaign strategies.
  • Identify and implement data-driven recommendations to improve campaign effectiveness and ROI.
• Collaboration & Communication:
  • Work closely with cross-functional teams (marketing, sales, product, etc.) to ensure alignment on campaign goals and execution.
  • Communicate campaign performance and insights effectively to stakeholders through presentations and written reports.
  • Stay up to date on the latest marketing trends and technologies.

You'll have... 

• Bachelor’s degree in Marketing, Business Administration, Analytics or a related field.
• 3+ years of experience in data-driven marketing, with a strong focus on email, digital marketing and customer privacy/consent laws and regulations.
• 3+ years of experience in automotive finance or financial services industry
• Strong analytical skills with experience using data analytics tools (e.g., SQL, Excel, Google Analytics).
• Ability to build strong cross functional relationships and collaborate with peers and partners globally.
• Excellent project management, communication, and interpersonal skills.
• Strong problem-solving and decision-making skills.
• Salesforce Data and Marketing Cloud certifications
• Passion and experience working with various Artificial Intelligence including Google AI platforms

Even better, you may have…

• Proven experience with Salesforce Marketing Cloud, including email studio, automation studio, and journey builder. 

• Experience building and managing email or digital marketing campaigns from concept to execution.
• Experience with other marketing automation platforms (e.g., Pardot, Marketo) is a plus.
• Experience with marketing analytics platforms (e.g., Adobe Analytics, Google Analytics) is a plus.

You may not check every box, or your experience may look a little different from what we've outlined, but if you think you can bring value to Ford Motor Company, we encourage you to apply!

As an established global company, we offer the benefit of choice. You can choose what your Ford future will look like: will your story span the globe, or keep you close to home? Will your career be a deep dive into what you love, or a series of new teams and new skills? Will you be a leader, a changemaker, a technical expert, a culture builder…or all of the above? No matter what you choose, we offer a work life that works for you, including:
• Immediate medical, dental, vision and prescription drug coverage
• Flexible family care days, paid parental leave, new parent ramp-up programs, subsidized back-up child care and more
• Family building benefits including adoption and surrogacy expense reimbursement, fertility treatments, and more
• Vehicle discount program for employees and family members and management leases
• Tuition assistance
• Established and active employee resource groups
• Paid time off for individual and team community service 
• A generous schedule of paid holidays, including the week between Christmas and New Year’s Day 
• Paid time off and the option to purchase additional vacation time. 

This position is leadership level 6 and ranges from $115,500-$218,100.  
Final determination of salary grade will be based on candidate's skills and experience, and base salary will be set within the applicable range according to job scope, responsibility and competitive market value.

For more information on salary and benefits, click here: https://fordcareers.co/LL6

Visa sponsorship is not available for this position.

Candidates for positions with Ford Motor Company must be legally authorized to work in the United States. Verification of employment eligibility will be required at the time of hire.

We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, age, sex, national origin, sexual orientation, gender identity, disability status or protected veteran status. In the United States, if you need a reasonable accommodation for the online application process due to a disability, please call 1-888-336-0660.

This position is hybrid. Candidates who are in commuting distance to a Ford hub location may be required to be onsite four or more days per week. #LI-Hybrid

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