Marketing Analyst

In this position...
- Join Ford Credit as a Marketing Analyst, where you’ll play a key role in developing strategic marketing initiatives for our Retail and F&I products.
- This is an exciting opportunity to shape the future of automotive financial services, collaborate cross-functionally, and make a real impact.

What you'll do…
• Drive Marketing Strategy – Execute “always-on” marketing programs across Retail and F&I products, ensuring Ford Credit’s products remain competitive and relevant.
• Be a Subject Matter Expert – Advocate for Ford Credit Retail and F&I products,
addressing inquiries and resolving issues.
• Analyze Market Trends – Monitor competitor strategies and emerging industry
trends to identify opportunities for growth.
• Optimize Campaign Performance – Evaluate marketing initiatives, pricing strategies, and performance metrics to ensure maximum ROI.
• Develop Marketing & Training Materials – Create engaging presentations, reports, and communication programs to support internal teams and partners.
• Collaborate Across Teams – Work closely with cross-functional departments and external partners to align with Ford Credit’s business objectives.
• Lead Executive Reporting – Partner with Product Managers to deliver monthly
business updates on product performance and key executive reporting materials.
• Adapt to Evolving Priorities – Pivot quickly to support changing department needs, including participating in or leading projects and pilots as required.
• Support Strategic Initiatives – Directly support the Retail Marketing Manager in
shaping and executing strategic initiatives that advance Retail Product team priorities.
• Ensure Compliance & Risk Management – Support key initiatives, including MCRP, Control Foundation, risk assessments, and other compliance-related activities.
• Demonstrate Ford OS Behaviors – Uphold a commitment to Ford OS Behaviors to successfully execute the Ford+ Plan and drive a culture of innovation, collaboration, and customer focus.

You'll have...
• Implement Retail and F&I marketing programs and champion business requirements for new product and/or enhancements.
• Lead Retail Product Marketing’s monthly executive bowler reporting, Operations slides, and speaker notes by partnering with Product Managers.
• Support the Retail Marketing Manager in developing strategic marketing initiatives for the Retail Product Marketing team.
• Develop and maintain Ford Credit dealer/consumer communications and marketing materials, including websites, to support marketing programs.
• Analyze current and proposed marketing programs to ensure performance and financial impact is consistent with the Company's objectives.
• Build relationships with other cross-functional teams to deliver on Company vision and stated business objectives.
• Serve as subject matter experts and provide internal/external customer support to answer questions and resolve issues with Ford Credit Marketing plans and programs.
• Leverage all resources to obtain competitive intelligence and share findings with management.
• Assist with and/or coordinate vendor, procurement and compliance activities.
• Support Retail and F&I product launches, work creatively and cross-functionally with key stakeholders across Ford Credit.

You'll have...
• Bachelor's Degree in Finance, Business or related field.
• Prior Ford Credit or retail vehicle and protection product experience.

Even better, you may have...

Retail & Lease:
• Support the Retail and F&I Product Managers with product strategy, program enhancements, and departmental initiative rollouts.
• Participate/lead projects and pilots as required, demonstrating the ability to pivot to evolving prioritization.
• Track retail and F&I product marketing program expenses and provide periodic updates.
• Draft communications announcing departmental initiatives and managing PAC publication.
• Support Consumer Product Marketing key deliverables as well as Retail and F&I initiatives
including First-Time Buyer, College Student Purchase Plan, Customer Loyalty Program, and
other related programs.
• Experience writing business requirements, marketing tables, and conducting end-to-end testing
• Prepare and present proposals, business cases, POVs, project status reports, portfolio reviews, and other major support materials to management and executives.
Monitor the external business environment and emerging trends; develop and share points of view for futures products and services.
• Collaborate and sustain teamwork across Ford Motor, Ford Credit, and external vendors
as appropriate, ensuring alignment and prioritization of key deliverables.

Qualifications
Hybrid work assignment located in Southeast Michigan; relocation available

Even better, you may have...
• Advanced reporting and analytics skills using Excel, Power BI, and related data systems.
• Self-starter with ability to work independently and deliver results with minimal direction.
• Strong analytical and problem-solving skills with ability to identify trends and develop product or process improvements.
• Ability to work creatively, work cross-functionally, and drive change.
• Ability to work in ambiguity, quickly adapt, and pivot to evolving prioritization.
• Excellent leadership and communication skills with ability to influence others.
• Strong organizational skills with ability to prioritize and execute efficiently in fast-paced environments.
• Experience writing business requirements, marketing tables, and conducting end-to-end testing.

You may not check every box, or your experience may look a little different from what we've outlined, but if you think you can bring value to Ford Motor Company, we encourage you to apply!

As an established global company, we offer the benefit of choice. You can choose what your Ford future will look like: will your story span the globe, or keep you close to home? Will your career be a deep dive into what you love, or a series of new teams and new skills? Will you be a leader, a changemaker, a technical expert, a culture builder…or all of the above? No matter what you choose, we offer a work life that works for you, including:
• Immediate medical, dental, vision and prescription drug coverage.
• Flexible family care-days, paid parental leave, new parent ramp-up programs, subsidized back-up child-care and more.
• Family building benefits including adoption and surrogacy expense reimbursement, fertility treatments, and more.
• Vehicle discount program for employees and family members and management leases.
• Tuition assistance.
• Established and active employee resource groups.
• Paid time off for individual and team community service.
• A generous schedule of paid holidays, including the week between Christmas and New Year’s Day.
• Paid time off and the option to purchase additional vacation time.

This position is a salary grade 6 and ranges from $74,300-$124,500., This position is a salary grade 7 and ranges from $86,600-$144,900., This position is a salary grade 8 and ranges from $99,100-$166,200.

Final determination of salary grade will be based on candidate's skills and experience, and base salary will be set within the applicable range according to job scope, responsibility and competitive market value.

For more information on salary and benefits, click here: https://fordcareers.co/GSR

Visa sponsorship is not available for this position.

Candidates for positions with Ford Motor Company must be legally authorized to work in the United States. Verification of employment eligibility will be required at the time of hire.

We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, age, sex, national origin, sexual orientation, gender identity, disability status or protected veteran status. In the United States, if you need a reasonable accommodation for the online application process due to a disability, please call 1-888-336-0660.

This position is hybrid with a requirement to be onsite four or more days per week.

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