Specialist, Consumer Marketing Intelligence

We made history and now we work to transform the future – for our customers, our communities and our families. You'll see your work on the road every day, helping people move freely and pursue their dreams. At Ford, you can build more than vehicles. Come build what matters.

Our Marketing, Sales & Service organization advances the Ford reputation as a visionary vehicle and mobility services company and helps deliver a trusted customer experience. Use your marketing, sales and service expertise to turn data-driven insights into innovative solutions that enhance sales and customer loyalty. Join us and be the eyes, ears and voice of Ford.

In this position... 

The Marketing Intelligence Specialist supports the development and optimization of Consumer Marketing Communications by delivering data-driven insights that improve campaign effectiveness and brand performance. This role works across Brand, Media, Content, and Analytics teams to connect marketing activity to business outcomes. The position focuses on synthesizing multiple data sources into clear insights, supporting test-and-learn initiatives, and enabling fact-based decision making.

What you'll do...

• Support analysis of brand health, campaign performance, and consumer behavior to identify key drivers of consumer engagement and business outcomes.
• Consolidate insights across sources (e.g., brand health studies, campaign attitudinal and behavioral metrics, creative testing, retail/share data, digital analytics) to provide a cohesive view of performance
• Partner with Marketing Communications and Media teams to evaluate campaign effectiveness and inform optimization opportunities
• Monitor key metrics and trends, highlighting risks and opportunities (e.g., shifts in brand health metrics, campaign performance, competitive activity)
• Develop clear, concise deliverables (summaries, charts, executive slides) that translate data into actionable insights
• Support design and execution of test-and-learn plans (e.g., messaging A/B tests, audience strategies) and track results against defined KPIs
• Maintain reporting cadence for key initiatives, ensuring alignment between leading indicators (brand metrics, site metrics) and lagging outcomes (sales, share)
• Contribute to continuous improvement of measurement frameworks, tools, and processes

You'll have...

• Bachelor’s degree in Marketing, Business, Analytics, or related field
• 5-7 years of experience in marketing analytics, insights, or strategy
• Foundational analytical skills with ability to work across multiple datasets
• Familiarity with campaign measurement and brand tracking methodologies
• Ability to synthesize data into clear, structured insights

Even better, you may have...

• Strong communication skills and ability to support executive-level storytelling
• Experience with marketing and analytics platforms such as CM360, Adobe Analytics, Meta Business Manager, S&P Capital IQ, and J.D. Power 

You may not check every box, or your experience may look a little different from what we've outlined, but if you think you can bring value to Ford Motor Company, we encourage you to apply!

As an established global company, we offer the benefit of choice. You can choose what your Ford future will look like: will your story span the globe, or keep you close to home? Will your career be a deep dive into what you love, or a series of new teams and new skills? Will you be a leader, a changemaker, a technical expert, a culture builder…or all of the above? No matter what you choose, we offer a work life that works for you, including:

• Immediate medical, dental, vision and prescription drug coverage
• Flexible family care days, paid parental leave, new parent ramp-up programs, subsidized back-up child care and more
• Family building benefits including adoption and surrogacy expense reimbursement, fertility treatments, and more
• Vehicle discount program for employees and family members and management leases
• Tuition assistance
• Established and active employee resource groups
• Paid time off for individual and team community service 
• A generous schedule of paid holidays, including the week between Christmas and New Year’s Day 
• Paid time off and the option to purchase additional vacation time. 

This position is a salary grade 7 and ranges from $86,600-$144,900.

Final determination of salary grade will be based on candidate's skills and experience, and base salary will be set within the applicable range according to job scope, responsibility and competitive market value.

For more information on salary and benefits, click here: https://fordcareers.co/GSR

Visa sponsorship is not available for this position.

Candidates for positions with Ford Motor Company must be legally authorized to work in the United States. Verification of employment eligibility will be required at the time of hire.

We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, age, sex, national origin, sexual orientation, gender identity, disability status or protected veteran status. In the United States, if you need a reasonable accommodation for the online application process due to a disability, please call 1-888-336-0660.

This position is hybrid. Candidates who are in commuting distance to a Ford hub location may be required to be onsite four or more days per week. #LI-Hybrid

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