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Digital Marketing Specialist

Job ID
68039
Category
Marketing & Sales
Location
Manila, Philippines
Work Type
On-site
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This position leads a company's online marketing strategy, driving brand awareness, customer acquisition, and revenue growth through digital channels. They blend creative strategy with data-driven decision-making to optimize campaigns across multiple platforms.

Strategy Development

  • Setting marketing goals aligned with business objectives (e.g., leads, sales, brand awareness)
  • Identifying target audience and creating buyer personas
  • Choosing the right mix of digital channels (SEO, social, email, paid ads, etc.)
  • Budget planning and resource allocation

Search Engine Optimization (SEO)

  • On-page optimization (keywords, meta tags, site structure)
  • Off-page optimization (backlinks, domain authority)
  • Technical SEO (site speed, mobile-friendliness, crawlability)
  • Keyword research and competitive analysis

Social Media Marketing (SMM)

  • Managing brand presence across platforms
  • Community engagement and reputation management
  • Paid social advertising campaigns
  • Influencer partnerships

Paid Advertising (PPC/SEM)

  • Managing Google Ads, Meta Ads, LinkedIn Ads, etc.
  • Budget optimization
  • Retargeting and remarketing campaigns

Analytics & Data Analysis

  • Tracking KPIs (traffic, conversion rate, CTR, ROAS, CAC, LTV)
  • Using tools like Google Analytics, Tableau, or CRM dashboards
  • Reporting insights to stakeholders

Brand Management

  • Ensuring consistent brand voice/visuals across channels
  • Monitoring online reputation and sentiment

Website & UX Optimization

  • Landing page design and optimization
  • Ensuring mobile responsiveness
  • Improving site navigation and conversion funnels

  • Education Qualification: College Graduate. Preferably Marketing or Advertising course
  • No. of Years of Experience: 6-10 years
  • Strong understanding of brand strategy, storytelling, and  and positioning
  • Experience managing campaigns across digital and offline channels
  • Brand and Product marketing/creative advertising/media planning
  • Strong understanding of automotive products, customer journeys
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