Motorcraft eCommerce and Catalog Manager

What you'll do...

Strategy & Planning (40%)

• Focus: Architecting the vision, identifying market opportunities, and aligning stakeholders.

• Comprehensive Channel Strategy: Own the digital roadmap for all B2B parts sales channels, ensuring a unified and aggressive growth strategy that supports Ford’s entire aftermarket distributor and dealer network. Lead B2B parts tools enhancements, maintenance, and long-term strategy with vendor partners/suppliers.

• Market Share Penetration: Identify "white space" opportunities within the B2B landscape to support the eCommerce

• Strategy. Develop the digital infrastructure required to win over large-scale Multi-State Operators (MSOs), government fleets, and independent repair facilities that currently rely on aftermarket competitors.

• Ecosystem Integration Strategy: Oversee the expansion into new digital touchpoints beyond the web portal, including API integrations with Customer Management Systems (CMS) and Dealer/Sales Management Systems (DMS) to ensure Ford parts are available at the exact moment of need.
• Market Intelligence: Gain a thorough understanding of current and evolving B2B customer needs, industry trends, competitive activity, and technology advancements.
• Strategic SME Leadership: Act as the B2B Subject Matter Expert to educate and support team knowledge; condense complex technical concepts into non-technical language for stakeholders and leadership.
• Expectation Management: Manage cross-functional team and stakeholder expectations to ensure alignment with and

• execution of the product strategy.

Creation, Delivery & Execution (40%)

• Focus: Building the product, driving the sales engine, and fostering team collaboration.

• Agile Product Delivery: Create well-defined features, user stories, and acceptance criteria. Prioritize and accept user

• stories, incorporating them into meticulous release planning.

• Tactical Execution: Participate in daily standups, iteration planning sessions, product demos, and retrospectives to ensure

• steady development velocity.

• Revenue Engineering: Design and execute eCommerce-specific marketing campaigns and promotions (e.g., volume-based

• incentives, seasonal specials, and loyalty rewards) tailored to the unique needs of B2B buyers.

• Conversion Optimization: Relentlessly identify and eliminate friction in the "find-and-buy" process by implementing

• features like bulk-ordering, VIN-specific filtering, and one-click reordering to maximize Average Order Value (AOV).

• Cross-Functional Collaboration: Foster a culture of "Caring for Each Other" while collaborating with Engineering, UX,

• Business, and Finance to drive value and collectively resolve impediments.

• User Advocacy: Advocate for the end-user and stakeholder by empathizing with and deeply understanding user needs throughout the development lifecycle.

Tracking, Analytics & ROI (20%)

• Focus: Measuring impact, validating hypotheses, and optimizing growth.

• Full-Funnel Attribution: Establish and manage a sophisticated tracking framework to measure the impact of every digital feature and marketing campaign. Move beyond basic clicks to track "Digitally Influenced Sales" across all physical and digital channels.

• Data-Driven Prioritization: Use data to identify opportunities and forecast feature value to set goals, KPIs, and backlog prioritization.
• Validation & Research: Formulate, test, and refine assumptions and hypotheses through user research and testing to refine features and stories.
• Performance Assessment: Regularly work with the product team to continuously assess progress, disseminate lessons learned, and understand next steps based on performance data.
• Risk & Dependency Tracking: Identify feature/enhancement pros, cons, issues, obstacles, and dependencies to ensure smooth delivery.
• Value Delivery Tracking: Monitor and report on how digital tools drive business value every day through increased sales, improved operational efficiency, and customer satisfaction improvements

You'll have...

• Bachelor’s degree 
• 5+ years of experience in Marketing Leadership, Brand Management, or Sales Operations.
• 2+ years of experience with Business-to-Business sales 
• 2+ years of experience with management practices and agile methodologies, specifically the extreme programming (XP) principles of paired programming, test-driven development, and continuous deployment
• 2+ years of experience communicating with and influencing functional and technical team members at all levels
• 2+ years of experience leading cross-functional teams

Even better, you may have...

• Bachelor’s degree in marketing, Business Administration, or a related field.
• Strong sense of responsibility and ownership, self-starter, and proactive attitude
• Experience working as a Product Manager with demonstrated experience with modern software development product
• Comfortable working in a fast-paced, fluid environment where priorities shift regularly
• Strong Excel and PowerPoint skills
• Deliver results consistently, even under challenging circumstances
• Ability to break down complex tasks or requirements into simpler, more manageable tasks

You may not check every box, or your experience may look a little different from what we've outlined, but if you think you can bring value to Ford Motor Company, we encourage you to apply!

As an established global company, we offer the benefit of choice. You can choose what your Ford future will look like: will your story span the globe, or keep you close to home? Will your career be a deep dive into what you love, or a series of new teams and new skills? Will you be a leader, a changemaker, a technical expert, a culture builder…or all of the above? No matter what you choose, we offer a work life that works for you, including:

• Immediate medical, dental, vision and prescription drug coverage
• Flexible family care days, paid parental leave, new parent ramp-up programs, subsidized back-up child care and more
• Family building benefits including adoption and surrogacy expense reimbursement, fertility treatments, and more
• Vehicle discount program for employees and family members and management leases
• Tuition assistance
• Established and active employee resource groups
• Paid time off for individual and team community service 
• A generous schedule of paid holidays, including the week between Christmas and New Year’s Day 
• Paid time off and the option to purchase additional vacation time. 

This position is leadership level 6 and ranges from $112,680-212,760.

Final determination of salary grade will be based on candidate's skills and experience, and base salary will be set within the applicable range according to job scope, responsibility and competitive market value.

For more information on salary and benefits, click here: https://fordcareers.co/LL6

Visa sponsorship is not available for this position.

Candidates for positions with Ford Motor Company must be legally authorized to work in the United States. Verification of employment eligibility will be required at the time of hire.

We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, age, sex, national origin, sexual orientation, gender identity, disability status or protected veteran status. In the United States, if you need a reasonable accommodation for the online application process due to a disability, please call 1-888-336-0660.

This position is hybrid. Candidates who are in commuting distance to a Ford hub location may be required to be onsite four or more days per week. #LI-Hybrid #LI-MK1