Senior Manager, Consumer Marketing Strategy

We made history and now we work to transform the future – for our customers, our communities and our families. You'll see your work on the road every day, helping people move freely and pursue their dreams. At Ford, you can build more than vehicles. Come build what matters.

Our Marketing, Sales & Service organization advances the Ford reputation as a visionary vehicle and mobility services company and helps deliver a trusted customer experience. Use your marketing, sales and service expertise to turn data-driven insights into innovative solutions that enhance sales and customer loyalty. Join us and be the eyes, ears and voice of Ford.

In this position...

• The Senior Manager, Consumer Marketing Strategy leads the development of integrated marketing strategies that drive brand growth, customer consideration, and business performance. 

• Leading a high-performing strategy team, this role brings together cross-functional partners to shape major campaigns, solve complex business challenges, and help build a world-class marketing organization.

• The Senior Manager, Consumer Marketing Strategy serves as a strategic leader responsible for shaping Ford's consumer marketing direction across both near-term business priorities and long-term brand growth.

• This role leads the development of integrated marketing strategies by bringing together Marketing Communications, Media, Creative, CRM, Analytics, Product Marketing, Consumer Insights, and agency partners around a common strategic vision that drives consideration, strengthens brand health, and supports enterprise business objectives.

• Leading a high-performing strategy team, this individual guides the development of insight-driven marketing strategies that translate business challenges into actionable plans.

• The team defines the strategic approach behind major marketing campaigns and enterprise initiatives, integrating consumer understanding, competitive intelligence, marketplace trends, and performance analytics to ensure every significant marketing investment is aligned to clear business objectives, target audiences, measurement frameworks, and execution plans.

• The Senior Manager serves as a trusted advisor to senior marketing leadership by developing executive-ready recommendations, evaluating complex business challenges, and leading high-impact strategic initiatives that influence enterprise marketing decisions.

• They help elevate Ford's marketing capabilities by driving rigorous strategic thinking, compelling storytelling, and cross-functional alignment.

• Working alongside Consumer Insights, Analytics, and external agencies, this leader tackles complex business challenges by leading strategic research, conducting rigorous analysis, synthesizing insights into clear recommendations, and developing best practices that improve marketing planning and decision-making across the organization.

What you'll do...

• Lead the development of integrated marketing strategies for major campaigns, vehicle launches, and enterprise initiatives.

• Translate business priorities, consumer insights, competitive intelligence, and performance analytics into actionable marketing recommendations.

• Develop strategic briefs that provide clear direction to creative, media, CRM, and agency partners.

• Bring together cross-functional teams to align on integrated marketing plans that connect strategy, execution, and measurement.

• Lead strategic research initiatives to answer critical business questions and strengthen future marketing decisions.

• Develop executive presentations and recommendations that influence senior leadership decisions.

• Evaluate marketing performance to identify opportunities for continuous improvement and stronger business impact.

• Build planning frameworks, best practices, and governance processes that improve marketing effectiveness across the organization.

• Lead cross-functional strategic initiatives while influencing stakeholders across a highly matrixed organization.

• Coach and develop a high-performing strategy team while fostering a culture of curiosity, strategic thinking, collaboration, and continuous improvement.

You'll have...

• Bachelor's degree

• 10+ years of experience in marketing strategy, brand strategy, management consulting, or a related field.

• Experience developing integrated marketing strategies for consumer brands or experience in management consulting.

• Experience leading cross-functional initiatives and presenting recommendations to senior leadership.

• Experience leading and developing high-performing teams.

Even better, you may have...

• MBA or advanced business degree.

• Automotive or other complex consumer industry experience.

• Experience in management consulting or strategic planning.

• Experience leading agency strategy engagements.

You may not check every box, or your experience may look a little different from what we've outlined, but if you think you can bring value to Ford Motor Company, we encourage you to apply!

As an established global company, we offer the benefit of choice. You can choose what your Ford future will look like: will your story span the globe, or keep you close to home? Will your career be a deep dive into what you love, or a series of new teams and new skills? Will you be a leader, a changemaker, a technical expert, a culture builder…or all of the above? No matter what you choose, we offer a work life that works for you, including:

• Immediate medical, dental, vision and prescription drug coverage

• Flexible family care days, paid parental leave, new parent ramp-up programs, subsidized back-up child care and more

• Family building benefits including adoption and surrogacy expense reimbursement, fertility treatments, and more

• Vehicle discount program for employees and family members and management leases

• Tuition assistance

• Established and active employee resource groups

• Paid time off for individual and team community service

• A generous schedule of paid holidays, including the week between Christmas and New Year’s Day

• Paid time off and the option to purchase additional vacation time.

This position is leadership level 5 and ranges from $141,700-$268,300.

Final determination of salary grade will be based on candidate's skills and experience, and base salary will be set within the applicable range according to job scope, responsibility and competitive market value.

For more information on salary and benefits, click here: New Hire Benefits

Visa sponsorship is not available for this position.

Candidates for positions with Ford Motor Company must be legally authorized to work in the United States. Verification of employment eligibility will be required at the time of hire.

We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, age, sex, national origin, sexual orientation, gender identity, disability status or protected veteran status. In the United States, if you need a reasonable accommodation for the online application process due to a disability, please call 1-888-336-0660.

This position is hybrid. Candidates who are in commuting distance to a Ford hub location may be required to be onsite four or more days per week. #LI-Hybrid

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