Global Talent Attraction Content Strategist

Job ID: 71855
Location: Remote
Category: Human Resources

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At Ford, you’ll work on ideas that matter, alongside passionate people who want to make a global impact. Together, we’re shaping the next era of transportation—grounded in purpose, driven by progress. Make your move.

Job Type: Full time
Work Type: Remote

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We made history and now we work to transform the future – for our customers, our communities and our families. You'll see your work on the road every day, helping people move freely and pursue their dreams. At Ford, you can build more than vehicles. Come build what matters.

As part of our Human Resources team, you’ll help us attract, hire and retain the top talent we need to achieve our bold vision. You’ll play a vital role in defining, developing and maintaining the winning culture that empowers diverse individuals to work together and create the impossible. We’re seeking change leaders, talent strategists, employee advocates and culture architects to enable our teams, partners, and businesses to do and be their best.

In this position...

At Ford, we build what matters, starting with the people we hire. We're looking for a Global Talent Attraction Content Strategist to lead employer brand content, storytelling, and recruitment marketing initiatives that help talent discover, engage with, and choose Ford across Europe and Canada.

As part of Ford’s Global Employer Brand team, you’ll support Talent Acquisition teams across Europe and Canada. You’ll partner with regional colleagues to find differentiating employee stories, develop talent value propositions, and create connected content that helps candidates discover, consider, and choose Ford. You’ll also contribute to global initiatives, share ideas with other employer brand leads, and celebrate wins as a team.

This is a supplemental, hourly role at Ford, working up to 40 hours per week. You will have the opportunity to participate in Ford’s 401(k) match but will not be eligible for health benefits. Please see this link for detailed benefits information.

You’ll lead employer brand content strategy for Europe and Canada while contributing to Ford’s global storytelling.
You’ll build connected content experiences rather than one-off pieces for individual channels.
You’ll connect core stories and messages across recruiter enablement materials, talking points, career site pages, social media, recruitment campaigns, talent events, email, and CRM communications.
You’ll contribute to special projects and talent communities, including the Ford US Military community.

What you'll do…

Lead employer brand content strategy and recruitment marketing campaigns for Europe and Canada, aligned with regional hiring priorities and Ford’s global EVP.
Find and develop distinctive employee stories, talent value propositions, and messaging for priority audiences and career areas.
Write, edit, and guide content for career site pages, social media, video, email, CRM communications, and recruitment campaigns.
Develop content for talent events before, during, and after each event, including invitations, recruiter talking points, event messaging, and candidate follow-up.
Create messaging frameworks, templates, and toolkits that help regional teams use connected content while meeting Ford enterprise brand standards.
Partner with recruiters, regional employer brand leads, and business stakeholders to identify content needs and support attraction strategies for critical talent segments.
Analyze career site, campaign, social, and CRM performance; share what the data shows and recommend improvements to content and the candidate experience.

You'll have…

Education:

Bachelor's degree or higher in Marketing, Communications, Journalism, or a related field, or an equivalent combination of education and relevant professional experience.

Experience:

10+ years of experience in content strategy, employer brand, recruitment marketing, or communications, including responsibility for content across multiple channels.
5+ years developing employer brand and recruitment marketing content, including employee stories and messaging for specific talent audiences.
5+ years working in a global or matrixed organization, managing projects and relationships across markets.
Experience supporting talent attraction in Europe and Canada and adapting global messaging to regional hiring needs.
Experience activating a global employer value proposition (EVP) and developing talent value propositions for specific audiences.
Experience connecting content across career sites, recruiter materials, social media, career events, campaigns, email, and CRM communications.
Strong writing, editing, interviewing, and presentation skills, supported by samples that show your personal contribution to the work.
The ability to use career site, social media, campaign, and CRM data to evaluate content and recommend improvements.
Experience working with regional teams, recruiters, designers, agencies, and other creative partners.
Fluency in English.

Even better if you have…

Experience working within the automotive, mobility, or a related global consumer brand.
Experience developing content for military talent or other specialized talent communities.
Experience managing external creative or media agencies and vendor relationships.Experience presenting content strategy and performance findings to senior leaders.
Proficiency in an additional language, particularly French, German, or Spanish.

You may not check every box, or your experience may look a little different from what we've outlined, but if you think you can bring value to Ford Motor Company, we encourage you to apply!

As an established global company, we offer the benefit of choice. You can choose what your Ford future will look like: will your story span the globe, or keep you close to home? Will your career be a deep dive into what you love, or a series of new teams and new skills? Will you be a leader, a changemaker, a technical expert, a culture builder…or all of the above? No matter what you choose, we offer a work life that works for you, including:

• Immediate medical, dental, vision and prescription drug coverage

• Flexible family care days, paid parental leave, new parent ramp-up programs, subsidized back-up child care and more

• Family building benefits including adoption and surrogacy expense reimbursement, fertility treatments, and more

• Vehicle discount program for employees and family members and management leases

• Tuition assistance

• Established and active employee resource groups

• Paid time off for individual and team community service

• A generous schedule of paid holidays, including the week between Christmas and New Year’s Day

• Paid time off and the option to purchase additional vacation time.

This position is a salary grade 7 and ranges from $86,600-$144,900 or This position is a salary grade 8 and ranges from $99,100-$166,200.

Final determination of salary grade will be based on candidate's skills and experience, and base salary will be set within the applicable range according to job scope, responsibility and competitive market value.

For more information on salary and benefits, click here: Click here to find out more about available programs and benefits: https://fordcareers.co/supplemental

Visa sponsorship is not available for this position.

Candidates for positions with Ford Motor Company must be legally authorized to work in the United States. Verification of employment eligibility will be required at the time of hire.

We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, age, sex, national origin, sexual orientation, gender identity, disability status or protected veteran status. In the United States, if you need a reasonable accommodation for the online application process due to a disability, please call 1-888-336-0660.#LI-Remote #LI-MN1

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Change the world with your ideas.

Speak up. We’re listening. At Ford, we believe the right ideas, and the people behind them, can move an entire industry. Here, you'll work with teams who value your voice, push bold ideas forward, and leave a mark that lasts.

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Support designed to go the distance.

From day one, Ford invests in you with medical benefits built to help you plan for what’s next. You’ll also get support for you and your family that meets you at every step, so you can move forward with confidence.

Health and Wellness

Comprehensive medical, dental, vision, mental health, and unique wellness perks keep you and your family supported every step of the way.
Financial and Retirement Programs

Build a strong financial future with robust retirement contributions, savings programs, and free personalized financial planning tools.
Flexible Vacation and Holidays

Enjoy your time away from work with generous vacation, holidays, and flexible family leave designed to help you balance life and work with ease.
Vehicle Discount Program

The best thing about building great products is driving them! The second-best thing: sharing your discount with family and friends so they can drive them, too.
Family Growth and Support

Grow your family confidently with fertility, surrogacy, and adoption assistance, paid parental leave, and a supportive new-parent ramp-up program.
Additional Programs

Enjoy unexpected extras like pet insurance, legal services, identity protection, and access to convenient health and wellness services.

Ford gives me the space to innovate, to lead, and to serve — all while staying true to who I am as an engineer, educator, and parent. It’s not just a career; it’s a community that drives change.

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Global Talent Attraction Content Strategist

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Change the world with your ideas.

Support designed to go the distance.

Health and Wellness

Financial and Retirement Programs

Flexible Vacation and Holidays

Vehicle Discount Program

Family Growth and Support

Additional Programs

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